AFI DOCS Festival presentation of Raising Bertie a film by Margaret Byrne
CHALLENGE: Attracting audiences to a festival screening of a documentary uncovering disparities endured by a predominantly African American family in rural North Carolina. Increase visibility on social media and other platforms to raise awareness in the event.
SUCCESS: Created community amongst North Carolina and Bertie, NC natives living in the Washington, DC metropolitan area, producing enthusiastic advocates for the AFI DOCS festival presentation of Raising Bertie (P.O.V). Our immersive social media campaign curated North Carolina transplants and families impacted by social infrastructure policies primarily affecting rural African American communities. Residents reconnected, shared resources, and promoted the film on Facebook. We enlisted the Urban Institute for policy summaries of the film’s educational curriculum on “Race and Economic Mobility” (high school, college levels) and hosted a Washington, DC screening with filmmaker Margaret Byrne, producer Ian Kibbe, The Hive founder Vivian Saunders, US Department of Agriculture undersecretary for rural development Lisa Mensah, and Urban Institute president Sarah Rosen Wartell.