Michon Boston Group – Engagement and Impact Strategies

AUDIENCE ACTION

Engagement campaigns that spark meaningful conversations and momentum for people to take action

IMPACT STRATEGY

Strategic planning to refine and accomplish your film’s impact goals

DRIVE CULTURE

Create customized resources and communication tools for educators, influencers and culture creators

INSPIRE ADVOCATES

Connecting with institutions, organizations to maximize impact and inspire audiences to become advocates

MAXIMIZE REACH

Public media relations and distribution strategies to attract culturally and civically engaged audiences

FILM CAMPAIGNING

Create tools to spread your film's message across platforms, reach influencers and connect with voices that need to be heard.

FILMMAKERS + CHANGE MAKERS = IMPACT

Michon Boston Group Ltd connects filmmakers with voices that need to be heard, sparking meaningful conversations and creating momentum for people to take action.

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OUR VALUES

Let us help you expand your audience.

We take media’s power to inform, influence, and inspire seriously
We believe stories expand our understandings
We encourage everyone to be a lifelong learner
We celebrate connecting people-to-people to form collaborations
We believe diversity of experiences is the spice of life
We kick “the box” to the curb
We find joy in artistic and cultural expressions
We want to make a better world today for generations A-Z

MAXIMIZE REACH

OPTIMIZE ENGAGEMENT

CULTURAL RELEVANCE

INFLUENCE ACTION

Firelight Media / ITVS / CPB / PBS

CHALLENGE: Maximize the impact of documentary themes by connecting public media stations with Historic Black Colleges and Universities (HBCUs) and increasing advocacy and stakeholdership with their core audiences.

SUCCESS: Created and managed the impact grants project for public media stations. Provided strategic planning and resources to reach impact goals: engaged new audiences and persons who can most benefit from and influence outcomes; recruited stakeholders and partner organizations; facilitated conversations on race/ethnicity, class, gender, sexual orientation, education, social justice, the environment.

OUR CLIENTS

Who are our clients?

'It was a pleasure working with MBG on this amazing project. We sat down two days ago with the FAMU journalism department about creating a designated paid internship program for FAMU students here at WFSU. This is a direct outcome of our partnership through Tell Them We Are Rising and building trust with FAMU.'

Kim Kelling
Director of Content & Community Partnerships
WFSU-FM